FLSA Code: Full-Time, Exempt
The Bass, Miami Beach’s contemporary art museum, seeks a highly motivated, creative, data-driven and effective, visual, written and verbal communicator to join the Communications team as a Digital Marketing Coordinator. The Digital Marketing Coordinator is responsible for strategy, planning and development of creative digital content and marketing campaigns and implementation of the marketing program to support the museum’s overall audience development, programming and revenue goals. The candidate will report directly to the Communications Manager and manage and collaborate with external and departmental content creators (Graphic Design and Production Coordinator, interns, etc.) on the execution of marketing materials and implementation of promotional campaigns. The Digital Marketing Coordinator will be responsible for overseeing content development and production for all digital channels, email marketing, copywriting, social media community management, optimization of the museum website for SEO/SEM, reporting and media buying/advertising. Candidate must be knowledgeable in digital marketing, and possess excellent written and verbal communication skills, an interest in the arts, and a minimum of 2-3 years of formal, full-time work experience in a related field handling similar responsibility.
PRINCIPLE DUTIES AND RESPONSIBILITIES
- Work directly with the Communications Manager to plan creative campaigns and participate in the development of the museum’s marketing and advertising strategy
- Develop and manage the production of engaging content for distribution across multiple channels that supports the museum’s audience development, programming and revenue goals
- Oversee content distribution and promotion channels including general website, the museum blog, social media accounts and paid advertising, etc.
- Manage a creative content team, including graphic designer, videographer, photographer, social media, and more to support marketing campaigns and to develop visual needs across the museum’s digital channels (social media, website, paid advertising, online media partnerships, etc.)
- Manage vendors, production budget, planning, timeline and deliverables for video and photography production
- Create and manage content calendar and monitor content schedule and publishing to improve on current practices where required
- Works with stakeholders to balance aggressive timelines while maintaining space for creative work and exploration
- Research best practices and new and emerging trends in digital and AI to inform creative content strategies and approaches
- Build and manage a rich reporting system that analyzes the museum’s engaged audience across digital platforms
- Implement strategies for growing audiences across digital platforms and optimize the museum’s marketing automation systems
- Optimize the museum website through keywords, meta-tagging and development of original content to support SEO/SEM efforts
- Work directly with the Graphic Design & Production Coordinator to implement marketing campaigns across digital platforms and assess/develop visual needs
- Manage the Google Ad Grant and ensure that full spend is being achieved
- Manage budget and place all digital media buys, including but not limited to social media (Facebook and Instagram), Adroll remarketing and Google Ad Words
- Represent the museum in a communications role at events alongside the Communications Manager
- Oversee the email marketing database for the museum and manage email newsletters, seeking support and making design requests from the Graphic Design & Production Coordinator
- Oversee, write and edit content for various communications materials, including: ad copy, social media posts, and email newsletters, and print materials, among others
- Oversee community management and regulate social media platforms daily, including managing the scheduling and posting of content
- Supervise departmental interns, sourced by the Communications Manager
- Bachelor’s degree required
- At least 2-3 years’ experience in marketing, advertising, or communications for an art institution, non-profit business or related field
- Exceptional verbal and written communication skills, excellent presentation skills and precise attention to detail are a must
- Strong organizational and project management skills including the ability to effectively monitor project budgets, meet and enforce deadlines
- Strong computer and software skills, with advanced knowledge of email marketing tools (Mailchimp or related), digital media buying venues (Adroll, Google Ad Words, Facebook/Instagram), social media scheduling tools (Hootsuite, Later, or related) is required. Candidates should be prepared to share examples of their work demonstrating these abilities.
- Experience with supervising teams and the ability to manage relationships with external partners
- Ability to work quickly and efficiently, and adapt to a flexible workflow in a fast-paced work environment
- Knowledge of Adobe Creative Suite, web development and HTML/CSS code are a plus
- This is a full-time, exempt position. Candidate will work 40 hours per week as scheduled, within administrative office hours from Monday to Friday, 9:30 AM – 5:30 PM*.
- Annual salary commensurate with experience.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
- *Work will be performed in an office environment at the museum. During the COVID-19 pandemic, all non-essential staff members, including this role, are able to work remotely from home. Proper equipment and supplies needed to complete the requirements of the job will be provided. Once staff are required to return to the building, so will this position.
- Position requires working at a desk and utilizing computer and telephone for prolonged periods of time.
- For special events, must be able to stand for several hours at a time.
- Position may require occasional heavy lifting of 30 lbs or less
- Please submit the following materials to [email protected] no later than Friday, November 13, 2020. Applications will be considered on a rolling basis, and the position may be filled prior to the close of applications.
- Cover Letter
- A minimum of three work samples with a clear description of your role in the project and the tools/principles used. Please also identify the budget for the project, and evaluate the success or difficulties.
- At least two professional supervisor references and at least one professional peer reference (academic or personal references will not be considered). Full name, position, place of employment, phone number and email address must be submitted for each, as well as a description of how you know the individual.
- Please, no phone inquiries or in-person submissions will be considered.
- NO THIRD PARTY AGENCIES, HEAD-HUNTERS OR SUBMISSIONS FROM PERSONS/ENTITIES REPRESENTING INDIVIDUALS WILL BE ACCEPTED.
Due to the high volume of applications received, we are unable to respond to individual inquiries. If your qualifications and experience match the needs of the current opening, potential candidates will be contacted for an interview.
This job description describes the general nature of the duties and requirements of this job. It is not intended to be an exhaustive list or to limit the supervisor’s ability to modify work assignments as appropriate.
The Bass is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, political affiliation or veteran status. DFWP