DEPARTMENT: Communications
REPORTS TO: Director of Communications
SUPERVISORY RESPONSIBILITIES: None
TYPE: Full-time (Exempt)
LEVEL: Mid-level
SALARY: $55,000 commensurate with experience
LOCATION: Miami Beach, FL (Hybrid: on-site Tuesdays and Wednesdays and at designated evening events; subject to change based on museum needs)
WORK SCHEDULE: Monday–Friday, 9:30am–5:30pm (40 hours per week); evenings and weekends required for special events and social media monitoring
START DATE: Immediately
MISSION STATEMENT
The Bass, Miami Beach’s contemporary art museum, creates connections between international contemporary art and the museum’s diverse audiences. The Bass shares the power of contemporary art through experiences that excite, challenge, and educate.
POSITION SUMMARY
The Social Media & Digital Collaborations Manager leads The Bass’s social media and email marketing, supporting the museum’s audience development, programming, attendance, and revenue goals. Working closely with the Director of Communications, the Associate Creative Director, and colleagues across the museum, this position develops content and campaigns for @TheBassMoA and @BassCreativityCenter, manages influencer and partner collaborations, produces the museum’s email newsletters, and reports on digital performance. The ideal candidate is a creative, data-driven communicator with exceptional writing skills and an interest in arts administration.
RESPONSIBILITIES
Social Media Strategy & Content
- Plan, schedule, and execute engaging social media content and campaigns across Instagram, Facebook, Threads, TikTok, X, LinkedIn, YouTube, and other platforms, using the full range of channel tools (posts, stories, Reels, livestreams, collabs, boosts, custom audiences, etc.)
- Leverage earned and paid media to promote exhibitions, educational and public programs, events, and virtual content in support of attendance and revenue goals
- Write accurate, engaging copy in The Bass’s brand voice, following museum brand guidelines, style conventions, industry standards, and copyright requirements; develop and maintain a social media style guide
- Manage the social media content calendar in Sprout Social at least one month in advance, including related approval processes
- Source, assess, and develop photo, video, and graphic assets within the department’s production schedule, drawing on the museum’s Dropbox media library and including all required captions, credits, and courtesy lines
Community Management & Collaborations
- Moderate all social media channels daily, managing comments, direct messages, and tagged content to grow audience engagement
- Research and build relationships with partner institutions, influencers, content creators, and art advocates to grow The Bass brand and support attendance and revenue goals
- Organize tailored museum experiences for influencers that generate content and drive attendance
- Provide social media coverage at designated special events, including Third Thursdays, the annual gala, Night at the Museum, Art Week Miami Beach, and member events
Email Marketing
- Manage the museum’s email marketing in Mailchimp, including the weekly institutional newsletter (The Bass Bulletin) and other program-specific campaigns
- Oversee content development, copywriting, alt text, interdepartmental approvals, editing, scheduling, and deployment for all email campaigns
- Review monthly membership newsletters and lead audience development, subscription campaigns, and email database management
Analytics, Reporting & Strategy
- Develop and regularly report social media and email KPIs on audience engagement, growth, and conversions
- Monitor analytics to inform best practices and share performance insights with stakeholders
- Research emerging trends, best practices, and platform updates to refine content strategy, and contribute to the museum’s overall marketing strategy
Collaboration & Administration
- Work with internal stakeholders (including the Associate Creative Director, Graphic Designer, Webmaster, and program managers) and external partners (vendors, cultural partners, sponsors, and City of Miami Beach administration) to manage timelines and expectations
- Anticipate and resolve issues of cost, scheduling, and quality within the department’s fast-paced production schedule
- Process invoices in Financial Edge in a timely manner
- Review the museum website regularly for accuracy
- Perform other duties as assigned
QUALIFICATIONS
Required
- Bachelor’s degree in a related field (e.g., communications, marketing, journalism, art history) or an equivalent combination of education and experience
- 3+ years of full-time experience in marketing, advertising, or communications, preferably at a museum, cultural institution, or nonprofit
- Exceptional writing and editing skills
- Excellent verbal communication and presentation skills, with precise attention to detail
- Advanced knowledge of social media platforms and tools, including Meta Business Suite and Ads Manager, Sprout Social, and Linktree, and email marketing tools such as Mailchimp
- Proficiency in photo and video capture and editing using mobile and creative apps (e.g., CapCut, InShot, TikTok, Reels)
- Strong organizational and project management skills, with the ability to manage multiple campaigns, monitor project budgets, and meet tight deadlines
- Experience managing relationships with internal stakeholders and external partners, influencers, and sponsors
- Ability to work quickly and adapt in a fast-paced environment
- Passion for the arts and a commitment to The Bass’s mission
Preferred
- Proficiency in Adobe Photoshop or InDesign
- Experience with Financial Edge or similar financial software
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those required to perform the essential functions of this position, with or without reasonable accommodation.
- Ability to use a computer and mobile phone for extended periods
- Ability to stand for several hours at a time during special events
- Ability to occasionally lift and move objects up to 20 lbs.
COMPENSATION PACKAGE
The Bass offers a competitive salary and benefits package to all eligible employees, with a combination of carefully devised supplemental benefits, including:
- Health insurance, vision and dental plan coverage
- 401k
- Paid time off, including paid holidays, vacation days, sick days, and personal days
HOW TO APPLY
Please submit the following materials to Sabrina Anico, Director of Communications, at [email protected] with “Social Media & Digital Collaborations Manager” in the subject line by Thursday, October 22, 2026. Applications will be reviewed on a rolling basis, and the position may be filled before the deadline.
- Resume/CV
- Cover letter, including your desired salary range
- At least three writing samples of engaging social media content and copywriting
- Links to at least two social media accounts you have managed and developed
- Two additional work samples showing your use of social media tools and photo/video editing, with a clear description of your role and the tools used
- Three professional references (one supervisor, one peer, and one of your choice), each with full name, position, employer, phone number, email address, and how you know them; personal references will not be considered
No phone inquiries or in-person submissions, please. Submissions from third-party agencies or recruiters will not be accepted. Due to the high volume of applications, we are unable to respond to individual inquiries; candidates whose qualifications match the needs of the role will be contacted for an interview.
The Bass is committed to creating a diverse environment. As an equal opportunity employer, all qualified applicants will be considered for employment without regard to race, color, religion, creed, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, political affiliation, veteran status, or any other characteristic protected by applicable law. Applicants who require a reasonable accommodation during the application or interview process may contact Everett Ford at [email protected].